Concept 1

This concept came from Oxygen's brief saying “they also have to deal with the ever-fickle opinions of L.A. fashion’s catty clique, where everyone relishes an unexpected failure like jackals circling a fallen lamb. “

Concept 1

This concept also derived from their brief saying: “this unfettered look at the competitive savagery and incessant betrayals of the beautiful people who make celebrities sparkle. This is the blood on the red carpet baby. This...is L.A. Style.”